Preferred characteristics of beef are as follows: fresh, red, low fat, tender. The average rate of Beef Preferences are fluctuated : Before 2008 beef preferences was around 0.06 Kg/People. In 2008 beef preferences was around 0.245 Kg/People. Starting from 2009 – 2011 beef preferences was around 0.001 Kg/People. Meanwhile in 2012 - 2014 beef preferences was around 0.06 Kg/People as seen in this following graph: