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Promoting the Industry

In general, the products can be classified into two categories, namely local products and imported products. Products for the local market consists of the carcass intact, Boneless (breast and thigh) and by product. The products were sold in the form of fresh and frozen depending on orders from customers with plastic primary packaging and secondary packaging with a sack as the longest shelf life of one year. While imports consist of boneless products with various shapes and sizes as well as a by-product with the condition when shipped frozen products, plastic packaging uses vacuum as primary packaging and carton as secondary packaging.

Improvement and development of quality human resources in terms of the implementation of an effective management system, the understanding of the food product handling techniques are good. Digging a potential market share that could be done by optimizing the performance of the marketing department to expand its existing market share.

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Promotion is conducted to introduce this product to the consumer. Promotion will be done by sticking pamphlets at the roadside and other strategic places. For sale via the Internet will be promoted through Facebook and sites such as e-business: as well as through the blog business owners.

The marketing function is to bridge the interaction between companies and customers. Other role is to facilitate the process of identifying product opportunities, defining market segments, and the identification of customer needs. Marketing departments are also specially designed communication between companies and customers, setting a target price and designing product launches and promotions.

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Strategies to strengthen the production system innovation, strengthening the production network as well as increased production made to provide value-added economy that leads to increased prosperity.

Financially, the process of increasing the value of milk with pasteurized milk processing proper to run in larger-scale enterprises, such as business management run by dairy cooperatives.

In the development of the dairy farm of the people into a growing industry and the competitiveness it needs an industrial cluster and construction of a dairy cow dairy processing industry in order to increase the added value of the milk. Based on the identification of network value chain map, margin value of manufacturing activities have a low value when compared with the offender distributors. Therefore it is necessary to increase the business value margin on manufacturing activities as a measure to create a competitive advantage. Based on the supply chain network, the creation of competitiveness can be carried out with the collaboration and coordination of each actor and their supply chain network design effective and efficient as election supplier and distributor for correct and placement business location close to the farmers and feed sources. Map network integration of production describes the activities that can be applied to support the smooth development of the processing business pasteurized milk by dairy cooperatives.

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Generally marketing for sugar is still carried like a commodity product, so that there is only sales activities. Award brand on sugar is expected to be one right way is used for the face of competition from imported sugar and also to get in on the modern retail. With the brand value of sales expected to be enhanced and more competitive advantage to sugar imports.

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The essence of the Global Cassava Strategy is to promote and develop cassava-based industries with the assistance of a coalition of groups and individuals interested in developing the cassava industry. The Global Cassava Strategy suggests the utilization of "industry analysis". Industry analysis consists of identifying, in a systematic manner, the opportunities and constraints at each stage of the supply chain. Industry analysis is a demand-driven approach to technical change through:

  • i) Explicitly considering stakeholders as equal partners in determining the needs and future plans for a dynamic cassava industry;
  • ii) Building a practical, shared vision for cassava development;
  • iii) Helping make action plans for the industry;
  • iv) Building better linkages with private sector organizations;
  • v) Better links with and among public-sector institutions;
  • vi) Co-stewardship of research and service outputs with users;
  • vii) Rapid introduction of high-impact technologies through public and private sector partnerships.
  • The initiation of this Strategy will require catalysts capable of identifying marketing opportunities, and bringing these to the attention of stakeholders, and champions, capable of providing support and resources for the growth and development of cassava markets.
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Development of corn through a pattern extending in particular in the long term have to compete with soybean and peanut crops. While corn development through intensification of production technology respond more to the instrument than the price of the corn itself. The implication is that the increase in national corn production should be prioritized through improved production technology. Government policies such as the provision of farm credit and production input subsidy will encourage farmers to apply it perfectly. The policy also needs to be supported by the guarantee attractive prices for maize farmers to produce (Source : Kariyasa et al., IPB).

Based on data from Ministry of Agriculture, the availability of chili in November 2016 was around 77,847 tons, while demand was only 75,761 tons, so that there is a surplus of about 2,086 tons. The data is increased in December, the number of chili production was around 84,684 tons while the demand was around 76.472 tons so that there is surplus production.
While in 2017, predicted chilli production in January increased to 94,368 tons, while chili demand of around 92, 101 tons. However, the production scale is not necessarily equitable distribution, it was the one that caused the high price of pepper in the market.
In some areas there are chili piled up, but the distribution is imbalance, this causes the rising price of chili.
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PT Pupuk Sriwidjaya Palembang is a state-owned company managed to make products in retail packaging and successfully opened Pusri Mart in several cities in Indonesia with a total of 23 (twenty three) outlets spread in several Provinces such as Central Java, Yogyakarta Special Region, Lampung , South Sumatra, Bengkulu, and Jambi. PT Pupuk Sriwidjaya Palembang has contributed to the community in developing small business and community empowerment through Partnership Program and Community Development. This program is expected to continue to make innovation and product diversification.
(Source : Humas Pusri, 2016)